Sjoerd Maas
The Method The Book Chapter One Speaking Work with Sjoerd Newsletter About NL Book a call

Newsletter

A sharp take, every two weeks.

On founder dependency, scale-up leadership, and what parenting teaches you about building teams that think without you. No fluff, no growth-hacking generics. One honest idea per issue.

27 September 2026
We packed away half their toys. Then they got better at everything
My sons didn't get more disciplined. The distraction left the building.
21 September 2026
Always be the dumbest person in the room
Never losing an argument in your own company isn't proof you're right. It's proof you're the boss.
15 September 2026
You hire for ownership. Then you onboard it away
Most companies spend a new hire's first month training out the exact instinct they hired them for.
7 September 2026
Stop hiring your way out of the problem
Most founders default to "who do I need to hire next" when revenue climbs. It is the wrong first question.
4 September 2026
Nobody taught you how to lead a team either
What a parenting book taught me about giving people a destination to walk towards, instead of solving the problem in front of them.
Sjoerd Maas
sjoerd@sjoerdmaas.com
The Method The Book Chapter One Speaking Newsletter About Privacy The Value Architects The CEO Parent LinkedIn
© 2026 Sjoerd Maas · Rotterdam, NL